浅析中国奢侈品消费现状及奢侈品贸易发展趋势 用英语怎么说?

2024-05-04 08:41

1. 浅析中国奢侈品消费现状及奢侈品贸易发展趋势 用英语怎么说?

浅析中国奢侈品消费现状及奢侈品贸易发展趋势
Brief Introdution on Current Situation of Luxury Consumption and Development Tendency of Luxury Business in China

供参

浅析中国奢侈品消费现状及奢侈品贸易发展趋势 用英语怎么说?

2. 求一篇英语作文,急急急,关于绿色消费 1. 绿色消费的概念在中国日渐流行 2. 中国推行绿色消费还

Green Consumption
  The conception of green consumption has gradually become popular in China. More and more green foods are making their appearance on the market and more and more
  people are becoming conscious of environmental protection.
  However, there still exist quite a few difficulties in the further promotion of green consumption. On the one hand, many people are still not quite clear of the advantages of green foods. On the other hand, due to high profits, many fake green foods are found in the
  market. Moreover, many consumers don’t want to pay extra money for green foods.
  There may be several ways to solve these problems. Firstly, the government should supervise the good quality strictly to protect consumers’ interests. Secondly, the conception of green consumption should be further promoted and emphasized. Thirdly, the government should work together with manufacturers to make the price more reasonable.

3. 关于奢侈品消费的大学英语作文该从哪些方面深入分析原因

时间上,奢侈品消费近几年大增——分析经济因素,国家经济、国民可支配收入分配情况。

人群上,那些人热衷奢侈品消费?——分析社会价值观,民众价值观。

关于奢侈品消费的大学英语作文该从哪些方面深入分析原因

4. 贵族商品在中国

奢侈品成为生活方式

    25年前,当我们的国门刚刚打开的时候,电视机、电冰箱等带“电”的东西在当时人们的眼中是实实在在的奢侈品。对于绝大多数普通百姓而言,想要拥有它们简直就是一种奢望。而在生于上个世纪70年代的我的记忆当中,“楼上楼下,电灯电话”更是曾经被描绘成共产主义的一个缩影。

  现在,虽然共产主义仍然还远未实现,但是不要说电灯电话,就是电视机、电冰箱等更多的带“电”的“曾经的奢侈品”都已经进入了寻常百姓的家里。不仅如此,他们还逐渐被褪去了奢侈品的外衣,而更多地被人们(尤其是所谓的“城里人”)看作是生活当中的必需品。

  的确,历史上的很多奢侈品都曾有过相似的命运。在全球经济运行日益一体化的今天,不但今天的奢侈品就是明天的普通产品,而且从奢侈品到必需品的转化速度还在不断加速。

  不过好像人们对于奢侈品的心态一直以来都没有什么太大的变化。从历史上看,绝大多数人对奢侈品的态度通常都比较矛盾,一方面,从道德上必须鄙夷,因为它是多余的,它是奢靡生活的代名词,并且使用者大都是处心积虑地搜刮社会财富的人,另一方面,内心并不排斥对奢侈品的享受,尤其是在自身条件允许的情况下无不想偿偿奢侈品的味道。

  然而,与共产主义创始人马克思来自同一国度的沃夫冈·拉茨勒却尖锐地指出,世界上少数富裕社会放弃奢侈并不能消除其他地方的贫困。事实上,只有肯定富裕才会带来更多的财富。在他看来,奢侈品的生产对社会的迅速发展有着积极的作用,它们集中了最先进的技术、最和谐的产品美学、个性化和人性化的品质内涵,因此它们能够刺激革新,创造工作机会,塑造品位和风格。

  尽管如此,和任何事物一样,奢侈品的生产和消费必须要把握好一个“度”。这个“度”就是个人和社会的消费能力。如果说一个人超越自身的承受能力进行消费,还只是打肿脸充胖子的话,那么一个社会无节制地进行超前消费,则会带来灾难性的后果。

  奢侈其实是一种介于仅仅消费必需品和自己最大消费能力之间的生活方式。尽管在大多数情况下,奢侈品在一开始往往只是少数人的专利。

  在全球化经济中,奢侈性的产品越来越多地成为一种象征;而且奢侈品转化成必需品的速度,恰恰体现了社会技术进步和经济水平提高的快慢。在这种情况下,我们的经济思维需要改变。

  奢侈品需要建立新的标准,从而刺激消费,促进经济发展。通过高质量的工作和更多的附加值促进社会富裕的进程。奢侈品必须具有可信度和独特的风格,必须不断创新,否则就有停滞不前的危险,即使是非常著名的品牌也可能陷入危机。

  在21世纪,如何管理和发展品牌成为了品牌创立者的一大挑战。谁能够不断开发有创意的产品和品牌,谁就有可能抢占市场先机。只有整个产品或者服务方案(设计、生产、产品性能)稳定统一,一个品牌才会拥有让消费者着迷的独特风格。

  沃夫冈·拉茨勒的《奢侈带来富足》第一次详尽地阐述了奢侈品的历史渊源、经济背景、道德伦理分析和对社会进步不可或缺的作用。在奢侈品的概念层次上,除了物质产品之外,沃夫冈·拉茨勒更把奢侈品延伸到了健康、休闲、旅游、体验、饮食、运动、社交等多个方面。沃夫冈·拉茨勒在《奢侈带来富足》一书当中记述了包括范思哲、万宝龙、斯沃奇、阿斯顿·马丁、香奈尔、Tiffany等国际著名奢侈品牌的发展史,使它读起来就像是在看一本有关奢侈品的历史画册。

  走出画册,当你漫步在北京各大商厦的时候,你也将不难发现范思哲们的影子。原来我们自己也可以如此奢侈,至少在某些方面是这样。

5. 关于化妆品与奢侈品的英语作文

This strategy can be transferred to the web virtual environment and is most effective 
when applied with a focus on the brand personality. A substantial segment of the current 
online luxury consumer population are busy professionals that want to enjoy the 
convenience of fitting online shopping within their hectic schedules. Therefore they 
desire a relaxed atmosphere and sound and music satisfies this need. Chanel.com 
again fulfils this through providing background tempo instrumental music throughout its 
product presentation pages. 
Smell is a challenging human sense to transfer to the Internet virtual environment but 
technological advancement has made it possible for online consumers to have a whiff of 
scent while shopping on the Internet. A scent-smelling software called Digiscent now 
makes this possible through a speaker-like device attached to a computer. 
Luxury brands can use this device to sell goods that rely heavily on the sense of smell 
such as perfumes and cosmetics. The absence of the sensory element of smell online 
can also be overcome through offering samples of products from the website to 
interested e-shoppers just as is done in offline stores. A first purchase of a scent-based 
product usually leads to regular future purchases as a result of an affiliation with the 
scent. Therefore, there is a high probability of repeat online purchases of scent-based 
products. Scent can also be easily recalled and affiliation with a particular scent is hardly 
outgrown. 
Usability is the backbone of a website and crafts the online experience through 
navigation and interactivity. It is also an essential element for a high-impact experience 
and can contribute substantially to a luxurious online atmosphere. 
Luxury consumers expect reliable and fast service and at the same time, more value to 
be added to their online experience through a high level of interactivity. The utilisation of 
easy navigational tools such as breadcrumbs, full screen mode and new window tools as 
well as several program choices i.e. Adobe Acrobat or Word versions of the same 
document not only makes the browsing experience effortless but will likely encourage 
the browser to click through several pages on the website. It is a surprise that several 
luxury brands such as Gucci, Louis Vuitton, Dior and Jimmy Choo do not provide the ecustomer   望采纳

关于化妆品与奢侈品的英语作文

6. 校园高消费 英语作文

Five Consumption Habits of College Students 

According to an authoritative research report, Chinese college students exhibit five consumption habits nowadays. 
The tide phenomenon is often observed in the consumption behavior of college students. In other words, a novel thing or a new brand can easily create a wave of popularity on campus. For example, in terms of education and training, there was the MBA craze, the TOEFL craze and the certification craze; in terms of consumption, there were fads on automatic tape recorders, mobile phones and games. 
Certain products that become popular due to their uniqueness eventually become commonly available. College students are usually fond of distinctive, novel and fashionable products. However, as a product’s popularity rises, it becomes commonplace. 57.7% of college students say that they “prefer to buy unique goods,” while only 22.9% say “My clothes are most stylish.” 
Price still comes foremost for college consumers. Between fashion and economy, most college students still opt for the latter. When they are choosing from various products, moderate pricing is key. This characteristic can also be observed in sales promotion, with discount, free delivery and free gift with purchase being the most effective promotional methods. 
Emotional consumption is also an essential element. Most college students consider economic support indispensable in maintaining good relations with friends and with their dates. At present, a college student’s expense on entertainment, social activities and movies averages 144 yuan per semester, whereas gifts cost 98 yuan. The report also shows that even when it is hard to make ends meet, they often choose to borrow money from others rather than forgo the needed emotional consumption.

7. 你对大学生过度消费的态度的英语作文

My View on Over-Consumption
  Some people are in favor of the idea of over—consumption. They point out the fact thatChina's rapid economic development has materially enriched the lives of ordinary Chinesepeople, and at the same time increased our demands as consumers. They also argue that therising consumption helps drive economic growth.
  However, other people stand on a different ground. They consider it harmful to consumemore than what their family can afford. They firmly point out that the dogged pursuit for moreaccounts for our debts, anxiety, waste and overload. An example can back up this arguement:The American financial crisis caused by over consumption made the people of the world worseoff.
  There is some truth in both arguements. But I think the disadvantages of over-consumption outweigh the advantages. In addition to the above-mentioned negative effects,the surging consuming demand threatens to exhaust our resources and spoil ourenvironment.
  To conclude, our government is advocating ideas of "conservation-minded society" andsustainable development. Whether due to sense of guilt about waste, or a simple desire tosave money, we need to promote sustainable consumption.

你对大学生过度消费的态度的英语作文

8. 英语作文绿色消费120字数

Green Consumption
  The conception of green consumption has gradually become popular in China. More and more green foods are making their appearance on the market and more and more
  people are becoming conscious of environmental protection.
  However, there still exist quite a few difficulties in the further promotion of green consumption. On the one hand, many people are still not quite clear of the advantages of green foods. On the other hand, due to high profits, many fake green foods are found in the
  market. Moreover, many consumers don’t want to pay extra money for green foods.
  There may be several ways to solve these problems. Firstly, the government should supervise the good quality strictly to protect consumers’ interests. Secondly, the conception of green consumption should be further promoted and emphasized. Thirdly, the government should work together with manufacturers to make the price more reasonable.
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